Patrick Bateman. Timothy Price. Sherman McCoy. Any of them might own a navy canvas bag emblazoned with the logo of hallowed investment bank Pierce & Pierce. But of course, none of them exist.

That didn’t stop boutique clothier Rowing Blazers from offering a limited edition of 100 such banker bags on a sleepy Thursday in late August. Within two hours of the noon launch, the bags were completely sold out.

“I thought they would sell out within a couple of days, but it turned out to be a couple of hours,” Rowing Blazers Founder and Creative Director Jack Carlson told IPO Edge in an interview.

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